Internationally recognized, British-Albanian Architectural Designer, conceptual artist, and the founding director of 4M Group, Perparim Rama, talks to FOUR about his latest collaboration on Zebrano in the City, the new fine dining venue in the heart of London’s financial district.
Opening in the shadow of the Gherkin building, Zebrano in the City is a project born out of pure passion for food and drink between, two long standing friends, Cevat Riza, the founder of Seymour-Valentine Coffee, and former Head of Hospitality for JP Morgan, Don Cameron.
Award-winning designer Rama Perparim was welcomed on board to help create a sumptuous and sophisticated surrounding for diners at the new destination. Through the use of recycled materials, the multidimensional design is both inviting and eclectic, creating a raw combination of earthy sophistication and industrial chic. FOUR finds out more about how Rama finds inspiration for his harmonious designs…
Where were you born and where did you grow up?
I was born in Prishtina, Kosovo, and lived there until age sixteen, when I moved to London.
How did you get into your line of work?
My father was an artist, a fine art painter, and my grandfather was a scientist. Architecture felt like a natural merging of Art and Science. This was my first step into Architecture.
During my architecture and design studies I had to work to make a living. I loved the social aspect of working as a bartender and the creative aspect of mixology, yet at the same time I always wondered why some bars and restaurants were packed and others empty, even though they all on the surface appeared to be similar. As my interests expanded I started to notice many of the smaller, fine aspects of what makes a space successful, and I discovered that success goes far beyond the visual aspect of a space. There is a complex multi-dimensionality that has to be in tune with human subconscious behaviour in order for the mix to work, and this has a lot to do with spatial aspects, with materiality, with light and shadow. All of these things have to interact with the human sensory system on a level beyond the conscious mind—both in order to pique the interest of people, but also at the same time to maintain a feel that is welcoming and friendly.
I started sensing the space, feeling the space, like an abstract painting and the sound of jazz. For me, Architecture is about bringing Art and Science together with the human subconscious, about creating spaces that dance with human emotions.
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