Dukagjin Lipa had long wanted to organise a “proper festival” in his native Kosovo to put it on the cultural map and prove that Europe’s newest nation could be defined by more than conflict and scandal.
A large-scale music festival has never been staged in Kosovo until now. Tickets for Sunny Hill are priced at €55 for all three days, a bargain by European festival standards and designed to be affordable for young music fans in Kosovo.
Though Kosovo has a population of under 2 million, it has proved fertile ground for musical talent, with the Kosovo-born British singer Rita Ora also achieving fame, and Era Istrefi singing alongside Will Smith at last month’s World Cup final.
With the musical success of the pair, as well as the flair of footballers of Kosovan origin such as Granit Xhaka and Xherdan Shaqiri during the World Cup, international perception of the country is starting to change.