“What’s with the rise of Albanian singers in the international music scene?” – asked someone on Quora.com, and one of the replies was: “the main reason is cause all these people can really sing and their songs are also bombs.”
And after Rita Ora, Dua Lipa, Era Istrefi and Bebe Rexha it looks we have another rising star, an American-born of Albanian heritage, Ava Max.
Max is having a moment making waves as one of the most exciting new acts right now, with her own brand of pop offering theatrical tracks with seriously strong hooks.
Her breakout hit Sweet But Psycho is shooting up the Official UK Singles Chart, and with its dangerously catchy chorus could find itself in the Top 10 very soon.
The song has already gone to Number 1 in Sweden, Finland and Norway and currently sits at Number 8 on the Irish Charts. It’s amassed over 98 million Spotify streams worldwide (six million overall in the UK) and almost 13 million YouTube views,
What’s her story?
Real name Amanda Ava Koci, Max’s vocal flair was passed down to her by her Albanian opera singer mother and polished at competitions as a child. Since then she’s signed to Atlantic, releasing several stand-alone and collaborative efforts.