On March 24, 1999, NATO launched Operation Allied Force, an air campaign to compel Serbian leader Slobodan Milosevic to pull his forces out of Kosovo and end the conflict that had caused a spiralling humanitarian crisis. 

The bombings lasted for 78 days until Milosevic finally withdrew from the Serbian province that had been agitating for autonomy for years.

British Albanians during this time were very active, they demonstrated in London almost in daily bases and collected substantial donations for war affected civilians and for the Kosova Liberation Army.