Kosovo one of the countries chosen for Carlsberg’s 'Border Football' ad

Kosovo one of the countries chosen for Carlsberg’s ‘Border Football’ ad

Football and beer, it’s the perfect combination to bring people together. Carlsberg and Duval Guillaume took this insight one step further: in these times of football fever, people were invited to play Border Football. The game uses what divides people — borders, walls and fences — to bring them closer. Here’s what happened when they played Border Football at three of Europe’s most tense borders in Belfast, Nicosia and Kosovo.

“Border Football” brings together people from both sides of the border at the Peace Wall in Belfast, the UN Buffer Zone in Nicosia and the Merdare Border Crossing between Kosovo and Serbia to play the beautiful game — in a different way. Beer, of course, was provided.

As Carlsberg ad says: “In these times of football fever, Carlsberg uses the magic of football to bring people closer. For once, people from both sides of the borders in Belfast, Nicosia and Kosovo, could enjoy the togetherness only beer and football can create.”

Sources:
http://youtu.be/nEaF3WvtMbA
http://www.thedenveregotist.com/news/national/2014/april/29/carlsberg-sets-soccer-games-across-disputed-border-walls-bring-people-to
http://creativity-online.com/work/carlsberg-border-football/35207