LOS ANGELES, CA – FEBRUARY 15: Singer Dua Lipa arrives at the Warner Music Group’s celebration for the 58th annual Grammy Awards at Milk Studios on February 15, 2016 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images)

LOS ANGELES, CA – FEBRUARY 15: Singer Dua Lipa arrives at the Warner Music Group’s celebration for the 58th annual Grammy Awards at Milk Studios on February 15, 2016 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images)

Is it “dwa”? “duwa”? The name is Albanian and means “love.” Regardless, I am still not clear on how to pronounce it, but I am certain that someone far cooler than me can set me straight when I inevitably say it wrong at some party in three months.

It’s pop. Not bubblegum, but pop nonetheless. And there is nothing wrong with that. It’s catchy, with a dabble of swagger. One solid ear worm (a la Alessia Cara’s ”Here”) and she’ll be off to the races, and her latest release “Last Dance” gets pretty darn close.

Dua Lipa first hit the Next The typical Promising artist is adding roughly 240 new Instagram followers over the course of six months. For Established artists that number is closer to 5,700, and Lipa raked in about ten times that. Since her debut on Pandora on February 1, she has already been spun more than 80,000 times, with activity rapidly increasing week over week, and has now hit more than 10 million views to her music videos on YouTube.

Read more here:
http://www.forbes.com/sites/livbuli/2016/03/01/10-reasons-why-dua-lipa-could-become-the-next-big-pop-star/#5cb0771b3d66