Britain is going to be supplied with watermelons from Albania through WalMart UK subsidiary supermarket ASDA.

Albanian farmers led by Bruka Seedling Company will supply ASDA supermarkets with personal-size watermelons.

This venture, which is an USAID program, will export to Britain at least eight containers of watermelons this summer as a part of a trial phase aimed to help Albania to enter global value chains.

“In addition, experts in the program offered advice in the selection of a watermelon variety suitable for the British market, enabling members of the Divjaka 07 Farmers Association to meet European standards.”

“USAID (www.usaid.gov) experts also offered close mentoring in trade logistics.”

Sources:
http://albania.usaid.gov/shfaqart/347/49/Albanian_Farmers_Supply_U.K._Retailers.htm
http://www.balkans.com/open-news.php?uniquenumber=20337853