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Albanian-born Sajmira’s jams win listings in Booths and Asda

Sajmira Cairns of Mammy Jamia

Sajmira Cairns of Mammy Jamia

A Merseyside family firm, Mammy Jamia, behind a premium range of fruit preserves has won two new listings.

Mammy Jamia’s will be stocked in all 29 Booths’ stores across the North of England, while Asda has agreed to trial the brand in 25 of its London stores.

Booths are taking four jams – fig, pear, plum and ginger – while Asda has agreed to offer its customers fig, rhubarb, ginger and greengage.

Mammy Jamia’s was launched by Eastham-based wife and husband and wife Sajmira and Andrew Cairns in 2011, and also has listings with Tesco, Waitrose and Ocado.

There are currently eight jams in the range – fig, pear, rhubarb, apple, plum, greengage, ginger and quince.

All of the jams are based on an original recipe passed down through Albanian-born Sajmira’s mum, hence the name Mammy Jamia.

Mr Cairns met wife Sajmira when he was coaching football in Albania as part of voluntary work for Christian charity Pioneer People.

Mrs Cairns now works for Liverpool wealth fund manager Rathbone Brothers and her husband sells surgical equipment.

Initially the couple had 600 jars of jams made which sold out over six consecutive Saturdays on a stall in their local indoor food hall in Cheshire.

After their early success the couple distributed questionnaires to see what people thought of their products, and received very positive feedback.

They then sent off samples to supermarkets and were invited to London to pitch to the preserves head buyer for Sainsbury’s.

Before long their premium jam was being stocked in hundreds of stores nationwide.

In their first year of full production the brand sold more than 100,000 jars.

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